I first discovered Geren Ford at Barneys. I was browsing the racks on the Co-op floor one day and was drawn to a simple silk tank with an edgy stud detail around the collar. I tried it on and it fit like a dream - but had to put it back on the rack due to the price tag.
So I did a little research today, and Geren Ford was created in 2002 by a woman named Geren Lockhart. Interesting enough, Geren draws inspiration for her designs from her upbringing in NYC's Soho and the Bay Area (YAY!).
And the best part about Geren is that she used to be in advertising (she worked as a production executive at Chiatday in LA) and traveled all over the world for her job. She was so inspired by her travels that she designed a pair of pants, went to design school at Parsons, and left the whole advertising world in the dust. How amazing is that? She's basically my idol now.
How wonderful is this top? It looks great paired with the skirt - but can easily be dressed down with a pair of skinny jeans.
And a confession, I am not supposed to be shopping. I haven't gone to the gym 4 times this week or last week (I've had a cold) - but I wanted to own a little piece of Geren and Gilt Groupe had some of the line on sale yesterday. I put this into my cart and checked out as fast as I could. I love the ease of the black shift dress, but also realize that my friends will call me "the black blob" next time I rock this.
You can't tell from the picture but the sleeves are actually ruched which adds a little more style/ funkyness to this plain shift dress.
And my mantra definitely is you can never have enough little black dresses in your closet.